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Marketing and communication director
LinkedInElise Doret has been Chief Marketing Officer of Lise, the French regulated stock exchange dedicated to SMEs and mid-sized companies, since January 2025. She built Lise’s marketing and communications department from the ground up and leads brand strategy, financial communications and support for issuers throughout their transactions, acting as the link between listed companies and the investor community.
Her career has been shaped by working closely with growing companies. In London, at Havells Sylvania, she managed the LED business unit for the EMEA region, from product launches to monitoring the portfolio’s financial performance. She then joined Balyo, the French mobile robotics specialist, in 2017, the year of its IPO on Euronext Paris, as Global Product Marketing Manager. At Redstart, a startup incubator, she worked as a startup manager, supporting entrepreneurs through the early stages of their development.
These experiences have provided her with first-hand insight into how companies grow, what their financing needs are and what the investors who back them expect. Her time at Balyo, Redstart and Lise has also given her an in-depth understanding of the French business landscape, particularly SMEs and mid-sized companies.
On the stock market, you make money mainly by selling a share for more than you paid for it or by receiving a dividend. But you don’t keep the whole gain: part of it goes in income tax and social contributions.
When people think about investing on the stock market, they usually picture the big names of the CAC 40 or the S&P 500. Yet the stock market is not just about these giants. Many small and medium-sized enterprises (SMEs) are also listed, on markets designed specifically for them. And any private investor can become a shareholder.
In 2025, only two companies floated on the Paris stock exchange by opening their capital to the general public: Semco Technologies and Kaleon. That is the lowest level in ten years.
In 2027, the French State plans to borrow €340bn on the markets to repay maturing debt and finance its deficit. How? Mainly by issuing bonds. These debt securities allow governments, and private companies too, to borrow sometimes colossal sums from investors. And buying them is not reserved for professionals: individual investors can also buy bonds on the stock market.
Never have so many French people invested in ETFs. More than 1.1 million of them bought or sold ETFs in 2025 (AMF, 2026). Yet only 10% of respondents say they understand ETFs well enough to consider investing, compared with 40% for shares (Lise × poll&roll study, "Les Français et la Bourse", June 2026).
Whenever the stock market comes up, one word keeps coming back: "share". Yet only 40% of French people say they understand what a share is well enough to consider investing (Lise × poll&roll study, "Les Français et la Bourse", June 2026).
Everyone has heard of the stock exchange: in the news, on TV, on the radio… In France, 35% of people now say they plan to invest in shares over the next twelve months, up 5 points year-on-year (Barometer of the French Financial Markets Authority, AMF, December 2025).
52 % des jeunes se sentent prêts à investir en Bourse, mais 66 % des Français n'ont jamais franchi le pas. Chiffres, freins et outils pour comprendre.
Après quarante ans dans la finance, la directrice générale de Place des Investisseurs constate que l'accès aux marchés s'est simplifié, mais que la culture financière progresse lentement. Elle plaide pour davantage de pédagogie et un dialogue plus direct entre entreprises et particuliers.
75 % des femmes n'ont jamais investi en Bourse contre 57 % des hommes. Chiffres, causes structurelles et comparaison internationale d'un écart persistant.
66 % des Français n'ont jamais investi en Bourse. L'étude Lise x poll&roll dresse le portrait d'une culture financière encore trop limitée.
Undersea cables, naval programmes, offshore wind: the sea has, in just a few years, become one of the most contested arenas in the global economy and in European geopolitics.
On 6 May 2026, marking ten years of the national EDUCFI strategy, the French government and the Bank of France adopted a new action plan to strengthen the French population's financial literacy.
